Sign Here to Succeed – Why Your Appeals Need a Signature Strategy

The wrong signatory can sink a great campaign. Donors need more than good copy – they need someone they trust.

Towards the end of last year, I found myself in a meeting with a brand agency. They work regularly with charities – doing their rebranding thing - reimagining logos and writing tone of voice documents. But it quickly became clear they knew very little about the realities of fundraising.

They were focused on “developing the organisational voice.” A great …