When Fundraising Flatlines: Lessons from 500 Charities

How personnel change, emotion and ego shape the rise and fall of fundraising success.

Here’s a question for you:

Take a look at these two graphs that illustrate the ROI and fundraising profit (income after fundraising expenditure) for a major UK charity over a 16 year period. You’ll obviously see that there’s pretty impressive growth over the 2010s through to 2020.