Can I just say Mark as a charity marketer going through a rebrand twice in two years, I am loving your posts. It’s giving me great insight leading to some great thought checking conversations so thank you very much.
I’m so glad to hear that. Thanks for reaching out. The fact that so many rebrands act as brake on fundraising is one of the unsaid truths in fundraising that need to be elevated to a sector wide conversation. It’s not that rebrands are always wrong. It’s just that so many of them are so awful. And that the agencies that develop them simply don’t understand fundraising. If we accept that as a sector, we can start using branding more effectively. Rather than simply just apply questionable commercial models as they are some form of dark art that we can’t be expected to understand.
Can I just say Mark as a charity marketer going through a rebrand twice in two years, I am loving your posts. It’s giving me great insight leading to some great thought checking conversations so thank you very much.
I’m so glad to hear that. Thanks for reaching out. The fact that so many rebrands act as brake on fundraising is one of the unsaid truths in fundraising that need to be elevated to a sector wide conversation. It’s not that rebrands are always wrong. It’s just that so many of them are so awful. And that the agencies that develop them simply don’t understand fundraising. If we accept that as a sector, we can start using branding more effectively. Rather than simply just apply questionable commercial models as they are some form of dark art that we can’t be expected to understand.