Archive - Mark Phillips – Fundraising Insight

Free Guide, Hidden Agenda - engagement and value-exchange products in a nutshell

They promise warm leads and long-term income. In reality? Low conversions, high churn, and a dangerously thin veneer of supporter trust.

Jul 11 •

The Problem of the People in a Room

Why effective fundraising needs a never ending focus on evidence.

Jul 9 •

She is not your donor. You’re one of her charities.

And this is not unusual

Jul 7 •

It's not a gimmick. It's a gift

How great DM keeps on giving

Jul 4 •

Fundraising Doesn't Equal Marketing – What Rory Sutherland’s Test Actually Reveals

Fundraising lives in the messy middle of emotion, trust, and timing where marketing doesn't necessarily operate.

Jul 3 •

June 2025

Fonts Don’t Fund the Frontline

Why bothism is not the answer to the brand or fundraising spend argument

Jun 30 •

The Quiet Disappearance of Results-Based Fundraising

And what that tells us about how we value donors, agencies, and the people we aim to help.

Jun 27 •

How can you improve your face-to-face fundraising?

Tactics, tech, and truths: How to make face-to-face fundraising work better. From someone who’s been developing the technique for 20+ years.

Jun 26 •

Who needs loyal donors when you’ve got your own named typeface?

Are rebrands anti-fundraising in action?

Jun 24 •

May 2025

Forecasting Fundraising: What the Intergenerational Wealth Transfer Could Mean for Our Sector

Modelling growth scenarios through to 2047 based on what we've achieved in the past - and with a 1% improvement

May 14 •

Two Businesses. One Mission. Zero Excuses.

Fundraising doesn’t fail because of bad donors — it fails because of ego-centricity.

May 9 •

OK fundraisers, which one of these ads generated the best response?

Which ad actually worked? Look at them first. Then read why the answer matters more than you think.

May 2 •

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